OFF HOURS GROUP — Operator-led hospitality advisory.
Operator-led hospitality and cultural development for the restaurants, rooms, brands, and teams built to last.
Based in Atlanta. Working nationally.
How OFF HOURS can help.
Advisory
For owners, operators, developers, investors, brands, and hospitality teams building concepts meant to last.
Work With UsRoom Reset
A practical diagnostic and toolkit for spaces that look good but do not yet feel memorable.
Explore Room ResetServices
Operational Health Scan
A focused, 15-business-day assessment that identifies where an operation is breaking, why it keeps happening, and what must change first.
Explore the Health Scan90-Day Stabilization Sprint
Embedded leadership and implementation support designed to restore structure, accountability, service consistency, and operating rhythm.
Explore the 90-Day SprintInterim + Fractional Leadership
Senior operational leadership during vacancies, transitions, openings, and periods when the existing team needs additional capacity.
See Where We Step InOpening + Transition Support
Operational readiness, team alignment, training, and first-90-day support for new openings, relaunches, and management transitions.
Explore Opening SupportLeadership, Culture + Service Development
Practical systems, coaching, standards, and live-service reinforcement that help permanent teams lead and perform consistently.
Explore the Leadership WorkConcept + Real-Estate Hospitality Strategy
Operator-led guidance for restaurants, hotels, mixed-use developments, and hospitality concepts from early vision through execution.
Explore Development Advisory
About Billy Streck
Billy Streck is a hospitality executive, founder, operator, and culture builder with more than 25 years of experience developing, opening, acquiring, operating, and scaling hospitality concepts.
Across his career, Billy has developed more than 15 concepts and led organizations employing more than 600 team members. His work spans concept development, multi-unit operations, financial leadership, openings, team development, vendor partnerships, guest experience, and long-term brand growth.
His portfolio includes some of Atlanta's most recognized hospitality concepts, including Lyla Lila, Cypress Street Pint & Plate, Hampton + Hudson, Nina & Rafi, Pielands Pizza, and others.
OFF HOURS GROUP is the next evolution of that work: an operator-led hospitality and cultural development company built to help concepts, teams, and spaces become stronger, more memorable, and more durable.
Selected Hospitality Work
Built, opened, operated, and developed across Billy Streck's career.
These concepts reflect the operating experience behind OFF HOURS—from elevated dining and neighborhood institutions to casual brands and community gathering places.
Featured Work
Lyla Lila
Elevated hospitality with national recognition.
Lyla Lila represents the high-touch side of hospitality: detail, service, reputation, and consistency at an elevated level. Recognized by the MICHELIN Guide and named by The New York Times as one of the most exciting restaurants in America, Lyla Lila shows what happens when strong operations support a clear culinary and guest experience vision.
Cypress Street Pint & Plate
Independent hospitality built to last.
Since 2007, Cypress Street has remained one of Atlanta's longest-running independent hospitality concepts. It represents the rarest kind of restaurant success: longevity. Not just opening well, but staying relevant, loved, and operationally steady over time.
Hampton + Hudson
A neighborhood room that became a gathering place.
Hampton + Hudson was built around the idea that hospitality can become part of a neighborhood's daily rhythm. More than a restaurant or bar, it became a community gathering place: the kind of room people returned to for games, dinners, celebrations, casual meetings, and familiar faces.
Nina & Rafi
Casual hospitality with a clear point of view.
Nina & Rafi brought a clear point of view to casual hospitality. Its Detroit-style pizza, BeltLine location, and approachable identity showed how product clarity and a strong sense of place can turn a restaurant into a neighborhood destination.
Pielands Pizza
Accessible, repeatable, guest-loved hospitality.
Pielands represents the modern casual hospitality lane: accessible, repeatable, and guest-approved. It reflects OFF HOURS' belief that memorable hospitality does not always have to be formal. It has to be clear, consistent, and worth coming back to.
Recognition and coverage: MICHELIN Guide · The New York Times recognition · Atlanta Journal-Constitution · Eater Atlanta · Axios Atlanta
Tell us what you're building
OFF HOURS GROUP works with owners, operators, developers, investors, brands, and hospitality teams building restaurants, rooms, venues, and experiences designed to last.
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