OFF HOURS GROUP — Operator-led hospitality advisory.

OFF HOURS GROUP
The Business Behind The Room

OFF HOURS GROUP helps owners develop hospitality concepts, strengthen operations and teams, and create places people come back to.

Discuss Your Project Explore Our Services

What are you working on?

Opening a Place

For owners and developers taking a hospitality concept from an idea to opening. Includes concept development, positioning, operational planning, team structure and opening support.

First step: A focused conversation about the concept, site, stage and timeline.

Discuss Your Project

Improving a Business

For existing restaurants, bars and hospitality businesses that need stronger operations, leadership or consistency. Includes operational assessment, service standards, leadership development, team culture and implementation support.

First step: An assessment scoped around the business's priorities.

Discuss Your Project

Resetting a Room

For spaces that need a more intentional atmosphere and memorable guest experience. Includes lighting and sound direction, guest arrival, service flow, room setup, service rituals and programming.

First step: A Room Reset assessment.

Discuss Your Project

These pathways cover hospitality direction and operational development. Resetting a Room focuses on guest experience and atmosphere, not architectural or construction services.

How engagements begin

1

Share the project

Tell us about the place, the challenge and where you are in the process.

2

Define the scope

We identify the right starting point and propose the work.

3

Get to work

Begin the agreed assessment, development or implementation engagement.

About Billy Streck

Billy Streck is a hospitality executive, founder, operator, and culture builder with more than 25 years of experience developing, opening, acquiring, operating, and scaling hospitality concepts.

Across his career, Billy has developed more than 15 concepts and led organizations employing more than 600 team members. His work spans concept development, multi-unit operations, financial leadership, openings, team development, vendor partnerships, guest experience, and long-term brand growth.

His portfolio includes some of Atlanta's most recognized hospitality concepts, including Lyla Lila, Cypress Street Pint & Plate, Hampton + Hudson, Nina & Rafi, Pielands Pizza, and others.

OFF HOURS GROUP is the next evolution of that work: an operator-led hospitality and cultural development company built to help concepts, teams, and spaces become stronger, more memorable, and more durable.

Selected Hospitality Work

Built, opened, operated, and developed across Billy Streck's career.

These concepts reflect the operating experience behind OFF HOURS—from elevated dining and neighborhood institutions to casual brands and community gathering places.

Featured Work

Lyla Lila

Lyla Lila

Elevated hospitality with national recognition.

Lyla Lila represents the high-touch side of hospitality: detail, service, reputation, and consistency at an elevated level. Recognized by the MICHELIN Guide and named by The New York Times as one of the most exciting restaurants in America, Lyla Lila shows what happens when strong operations support a clear culinary and guest experience vision.

MICHELIN Guide · New York Times recognition
Cypress Street Pint & Plate

Cypress Street Pint & Plate

Independent hospitality built to last.

Since 2007, Cypress Street has remained one of Atlanta's longest-running independent hospitality concepts. It represents the rarest kind of restaurant success: longevity. Not just opening well, but staying relevant, loved, and operationally steady over time.

Hampton + Hudson

Hampton + Hudson

A neighborhood room that became a gathering place.

Hampton + Hudson was built around the idea that hospitality can become part of a neighborhood's daily rhythm. More than a restaurant or bar, it became a community gathering place: the kind of room people returned to for games, dinners, celebrations, casual meetings, and familiar faces.

Nina & Rafi

Nina & Rafi

Casual hospitality with a clear point of view.

Nina & Rafi brought a clear point of view to casual hospitality. Its Detroit-style pizza, BeltLine location, and approachable identity showed how product clarity and a strong sense of place can turn a restaurant into a neighborhood destination.

AJC review
Pielands Pizza

Pielands Pizza

Accessible, repeatable, guest-loved hospitality.

Pielands represents the modern casual hospitality lane: accessible, repeatable, and guest-approved. It reflects OFF HOURS' belief that memorable hospitality does not always have to be formal. It has to be clear, consistent, and worth coming back to.

Axios Atlanta

Recognition and coverage: MICHELIN Guide · The New York Times recognition · Atlanta Journal-Constitution · Eater Atlanta · Axios Atlanta

The Room Reset Kit

A practical digital guide to assessing your space, identifying gaps in the guest experience, and planning focused improvements.

Status: In development.

Tell us what you're working on

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